Wella Social Ad Campaign
Paid Media Ads
Brief:
Repurpose existing campaign shoots to create an extensive paid media video ad suite for social platforms.
Question:
How to repurpose campaign footage into high-performing social ads that remain informative while capturing attention quickly.
Result:
As the campaign focused on a hair repair product, the videos needed to clearly communicate product benefits and credibility, while still moving fast enough to capture attention in social feeds. I've interpreted the campaign footage in a way to optimise performance over social channels, creating variations and iterations. The project resulted in a large-scale suite of over one hundred fast-paced video ads, delivered across multiple formats and sizes. The videos combined beauty-focused footage with science-led motion graphics and bold typographic hooks, designed to support performance-driven paid media placements.