Pave Launch
Motion Design Suite
Brief:
Create a set of informative promotional videos to support the launch of Pave.
Challenge:
Pave has a distinctive visual style and a strong brand voice. The challenge was to stay fully on brand while clearly communicating who the product is for, what it does, how it works, and the benefits it provides. The videos needed to balance information and engagement, using Pave’s established language as both a constraint and a creative driver.
Result:
The final outcome was a set of fast, fluid, on-brand videos that clearly explained the product while remaining engaging and fun. The work reinforced Pave’s brand identity while delivering informative launch content for marketing use.