Intuit D4D Explainer Series
Explainer Series
Brief:
Create a 12-episode explainer series to communicate Intuit’s Design for Delight (D4D) strategy in a clear and accessible way.
Question:
How to translate a complex, multi-layered strategy into a clear and memorable explainer series that scales across multiple episodes.
Result:
Design for Delight is a comprehensive framework that spans principles, behaviors, and ways of working. This required strong narrative structure, clear scripting, and consistent visual cues, while maintaining engagement across a multi-episode series. In collaboration with an illustrator and a copywriter, we developed a minimal, hand-drawn visual system built around reusable and iconic imagery. This system-driven approach ensured visual consistency across all 12 episodes, supported long-term recall, and allowed complex ideas to be communicated with clarity and cohesion.