Intuit D4D Explainer Series
Explainer Series
Brief:
Create a 12-episode explainer series to communicate Intuit’s Design for Delight (D4D) strategy in a clear and accessible way.
Challenge:
Design for Delight is a comprehensive framework that spans principles, behaviors, and ways of working. The challenge was to translate this complexity into a scalable explainer format that remained easy to understand and easy to remember. This required strong narrative structure, clear scripting, and consistent visual cues, while maintaining engagement across a multi-episode series.
Result:
In collaboration with an illustrator and a copywriter, we developed a minimal, hand-drawn visual system built around reusable and iconic imagery. This system-driven approach ensured visual consistency across all 12 episodes, supported long-term recall, and allowed complex ideas to be communicated with clarity and cohesion.