Hellobank Digital Campaign
Marketing Materials
Brief:
Create an extensive ad suite of video ads and static banners for Hellobank, targeting two generations with two distinct card offerings: Hello One for Gen Z and Hello Prime for Millennials.
Challenge:
The challenge was to reach two different demographics using the same brand identity, voice, and similar assets. The work needed to remain cohesive while speaking to different motivations and expectations. This required a strategic split in communication approach: delivering clear messages and benefits for Millennials, while engaging Gen Z on a more emotional level through energy, tone, and visual impact.
Result:
The project resulted in two distinct motion languages built on a shared brand foundation. Hello Prime used a more fashion and beauty inspired visual style, while Hello One leaned into a rhythmic, maximalist, and playful approach. A slightly adjusted color palette supported the differentiation, allowing both card offerings to feel targeted while remaining unmistakably Hellobank.