Amplitude Promo
Motion Graphics Suite
Brief:
Create a video showcasing Amplitude’s core features and how easy they are to use.
Challenge:
Amplitude is a powerful analytics platform with a high level of flexibility and customization. The challenge was to communicate ease of use without oversimplifying the product, making advanced functionality feel accessible while still reflecting the depth of the tool. The video needed to guide viewers through the product in a clear, confident way, despite the complexity behind it.
Result:
The final outcome was a dynamic 2.5D demo video that showcased the product in use, supported by abstract visual elements to highlight key moments and interactions. This approach allowed the video to balance clarity and depth, reinforcing usability while presenting Amplitude as a robust analytics platform.